UNRIVALED REACH AND AUDIENCE

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Local Expertise

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.

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Global Reach

Leveraging Innovation, Experience & International Impact. The Sotheby’s International Realty® brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by its worldwide network. Our plan includes significant, exclusive and first-to-market partnerships with an elevated focus on video integration, editorial alignment and omni-channel sponsorships in order to provide relevant content to potential clients in an always-on, anywhere environment.

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POWERFUL PARTNERSHIPS

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The New York Times

Our brand will blend exclusivity, dominance and new trail-blazing technology with a strategic focus on mobile to reach The New York Times’ global audience.

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Wall Street Journal

Our partnership with The Wall Street Journal allows the Sotheby’s International Realty brand to reach the global business elite and position the

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Financial Times

The Sotheby’s International Realty brand partnered with The Financial Times to exclusively create the custom content series, “Distinctive Living.”

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Mansion Global

Mansion Global is a standalone, luxury real estate website and mobile handset app that connects wealthy global buyers with extraordinary properties.

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YouTube

The Sotheby's International Realty brand channel continues to be the perfect online video destination for limitless exposure of the properties and lifestyles represented by our network. As the number one online video site, YouTube receives four billion views per day thus providing vast exposure to connect buyers to the exceptional properties represented by our network.

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Dwell

Leading the conversation as the modern design icon.

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Hong Kong Tatler

A premiere luxury lifestyle resource since 1977, the Asia Tatler Franchise consists of 14 focused print editions and a growing online and mobile presence that

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Architectural Digest

The international design authority and global destination for the best in architecture.

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Bloomberg

As today’s business leaders turn to the Sotheby’s International Realty brand as the voice of luxury real estate, they also turn to Bloomberg for

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Google

Over 1,000,000 highly-qualified visitors found their way to sothebysrealty.com through our search engine advertising efforts on Google. This also includes translated search engine advertising campaigns running on the in-country version of Google in Spain, Argentina, Portugal, Brasil and many more to come later this year.

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Why Today Sotheby's International Realty


Since our founding, Today Sotheby’s International Realty has built an identity around helping clients live extraordinary lives. Our remarkable referral network, exceptional service, and unrivaled marketing platform continually translate into record-setting sales throughout the region. But with prestige comes great responsibility— to our clients, to our community, and to our craft.

Working with an agent in our offices means real access to frontline technology and innovation that derives both maximum exposure and return. It means leveraging market-driving knowledge, strategies, and forecasting to give you every advantage. And it means blending the art of deal-making with a passion for the beautiful architecture and design found throughout our area (because we’re Sotheby’s, after all).

But most importantly, Today Sotheby’s International Realty is committed to elevating our industry. We believe that clients at every price point deserve service that meets the highest ethical standards and exceeds the wildest expectations. Every day. Every deal.