Monthly Archives: April 2015

Screenshot 2015-04-03 10.40.06

Imagine: The New SIR.com

Sotheby’s International Realty Affiliates LLC today announced the launch of its newly redesigned website, sir.com, which was built to showcase its network’s listings in an immersive and visual way that is unique to the industry.
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“The new sir.com was created to tell the story of a home in a more editorial way, not the commoditized approach that can often be found in our industry,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC.  “We believe the art of marketing a home is based on showcasing its soul, so every aspect of the new site works toward this goal.”

The design changes include an increased focus on full-screen, high-definition video throughout the site, from the homepage to property detail pages, to allow for a more immersive consumer experience.  High-resolution photography also plays a more prominent role.  The property detail pages feature: slideshows that tell a home’s story via the captions, custom video, location overviews that provide insight into the local area via video and text, and a seller or expert quote that offers a personal view of the property.
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Consumers still can search for a home based on lifestyle and amenity but now have the ability to sort their results by various home features including pools, kitchens and views, and compare visual images of that feature among their search results.
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“At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle,” said John Passerini, vice president of interactive marketing for the brand.  “Our lifestyle search is more visual, and our focus on video and photography allows our affiliates to showcase the various lifestyles a home offers that cannot be properly articulated in words only.  Our fully responsive site works on any mobile device and allows our network members to do what we believe they do best: uniquely showcase extraordinary homes around the world anytime, anywhere and in any language.”
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Discover how searching for your new home is redefined on the NEW SIR.COM
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Screenshot 2015-04-03 10.40.06

Bay Area Home Prices Continue to Rise

The closer a home is to tech jobs in San Francisco and Santa Clara the more likely it is to sell quickly and for over asking. The very hot—some would say overheated—core of the Bay Area homes market is San Francisco and Silicon Valley, and the heat radiates out from there, diminishing as one gets further away. This core is defined by the incredible strength of the economy, much of it supercharged by the high-tech boom.
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In February 2015, 91% of homes in San Francisco sold without a price reduction, versus 86% in San Mateo, 82% in Alameda, 76% in Marin, 75% in Contra Costa, 67% in Santa Clara, 67% in Sonoma and 65% in Napa. Throughout the Bay Area, the homes that did sell without a price reduction generally averaged sales above the asking price. Again, San Francisco led the way with an average sales price 11% over asking.
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S.F. was followed closely by San Mateo (8% over asking), Santa Clara (7% over asking) and Alameda (6% over asking). Marin, Contra Costa and Sonoma sold only 1-2% over asking, on average, and Napa actually sold at 2% under asking, on average. As one gets further north, east and south of the inner core, the markets become less overheated: It’s not that these markets are weak—in fact, some are quite hot and they’ve all been strengthening for the last 3 years
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The same dynamic played out when for the average number of days a home was on the market before a sale. San Mateo had the lowest number of days, with homes going into contract an average of 18 days after coming to market. Santa Clara, Alameda, Contra Costa and San Francisco were all just days over that average. But Marin’s average was 40 days, followed by Sonoma at 54 days and Napa at 79 days.nike air max penny