February 18, 2015 San Mateo, CA, Sotheby’s International Realty, Inc., a leading residential real estate brokerage in San Mateo, announced today that it has launched state-of-the-art customized agent websites coupled with a powerful new search tool for every Today Sotheby’s agent company-wide.
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Powered by leading website provider Gutensite, individual agent sites will feature a fully customizable mobile website, combined with the data-driven search tool and easy-to-use CRM from Real Scout, preloaded with Today Sotheby’s community videos and content.
“We are so thrilled to be able to offer our agent mobile websites with our new community videos at no cost,” said Robert Brisbane, COO of Today’s Sotheby’s. “While most brokerages offer landing pages that only feature a stagnant bio alongside an agent headshot, what we are able to provide by partnering with Gutensite and Real Scout is something very unique that will allow our agents to move out of the dark ages digitally and stand out from their competitors.”
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“By partnering with Today’s Sotheby’s, Gutensite is able to create turn-key, agent website solutions for every Today Sotheby’s agent,” said Gutensite CEO and Founder Chadwick Meyer. “With exclusive branded templates, each new agent website is packed with lots of useful, authorized content about communities, the market, the buying/selling process, videos, and information about the company.”
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Additionally, by adding the search technology of RealScout to each site, agents will be providing a highly data-driven tool to their clients. “Having a branded search platform, allows agents to compete with high-tech search portals like Zillow and Trulia in the online search arena,” said RealScout CEO Andrew Flachner.
For example, when a consumer clicks on the search tab on one of the new broker sites, they’ll be taken to a co-branded site hosted on RealScout’s platform. “Real Scout helps individual agents convert active homebuyers into clients, by helping consumers search for homes based on “soft” search terms like “large backyards,” “high ceilings” or “proximity to transportation.” “This branded search tool keeps potential clients from leaving a broker’s website when they go browsing for specific features,” said Flachner.
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About Today Sotheby’s: Today Sotheby’s International Realty has a long tradition as an early adopter of technology. The company is based on the belief that it’s important to provide the most innovative tools, thorough training and a service-oriented staff to enable agents to be at their most competitive in today’s hot real estate market. Today’s Sotheby’s has recently invested in a wide variety of technology including the first phase of their website, a new dynamic, digital CMA, and a series of new community videos.
About Gutensite: Founded 12 years ago, the Gutensite Content Management System allows clients to seamlessly and effortlessly create beautiful and powerful websites with state-of-the-art functionality and design templates.
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About Real Scout: Real Scout is a 2-year-old startup that allows real estate agents to brand its collaborative search platform. By giving agents the ability to brand its search platform, RealScout helps them compete with high-tech search portals like Zillow and Trulia in the online search arena.
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